Are you ready for CO+OP FEST?

On Saturday, April 29th Mountain View Market Co+op will be hosting a storewide event we're calling Co+op Fest. Co+op Fest is a celebration of all things, well, co-operative!

Co+op Fest starts at 8 am with a 10% off storewide sale, free samples, free coffee from Equal Exchange and an ownership drive. This drive will be a great time for new Co+op owners to join us in ownership. The first twenty new owners who sign up during Co+op Fest will receive a free gift basket featuring some really great products that we love (each basket is at least a $10.00 value) and every new member will get a 20% off coupon for their next purchase. So if you've been on the fence about joining or have a friend that would like to join us in ownership, now would be a great time to sign up.

During Co+op Fest we will be doing a shopper survey to check in and see how we're doing. Everyone who fills out a survey will be entered into a raffle to win a deluxe gift basket filled with premium, full-sized products including Garden of Life Raw Protein & Greens, Everyday Coconut body lotion, Mrs. Meyer's Clean Day hand lotion, Peace Coffee, NeoCell Derma Matrix Collagen Skin Complex and more in an Alaffia market tote (over a $150.00 value). These surveys will be confidential. Everyone who stops by during Co+op Fest will have the opportunity to enter a raffle for a mini Alaffia market tote gift bag filled with goodies from Mountain View Market Co+op.

Join us at 6 pm for a free concert in our cafe with live music from KT Neely, Sorrytown, Late Phases and the Kangaroo Infant. This concert is free and all ages. 

We hope to see you there!


Country Cares

During the month of March, KGRT Your Country 103.9 FM will be hosting the “Country Cares” radio fundraising event for St. Jude’s Childrens Hospital. Mountain View Market Co+op is joining the Country Cares drive to help raise awareness for this tremendous cause. We are so pleased to announce our partnership with KGRT and St. Jude’s to help bring an end to childhood cancer. Since the inception of the Country Cares radiothon in 1989, more than $650 million dollars have been raised to help St. Jude’s combat child cancer as well as other rare diseases that threaten children all across the country. This round of fundraising has been predicted to bring in over $50,000.


St. Jude’s is an incredible organization that treats patients from all across the country as well as around the world. Families who come to them never receive a bill for treatment, travel, food or even housing expenses. This is because St. Jude’s believes that the only thing parents and families should have worry about during their trying times is helping their loved ones get better. Since St. Jude’s opening in 1962, survivor rates for childhood cancer have jumped from 20% to a staggering 80% today and they pledge not to stop until no child dies. Not only that, St. Jude's freely share its discoveries, helping doctors and scientists the world over to save more children than ever before.


This year, the event will take place between March 30th and March 31st and will be a collection of survivor stories, country celebrity vignettes and local patient appearances where applicable. This is KGRT and Mountain View Market Co+op’s first time participating in the event, so tune in, donate and help beat childhood cancer with Mountain View Market Co+op, KGRT 103.9 FM and St. Jude’s Country Cares.

Our First Quarter Newsletter is Live!

We are pleased to share our newest Mountain View Market Co+op newsletter will all of you. This quarter we feature articles about making (and keeping) resolutions, great cold and flu prevention tips for kids and adults and ideas for adding more fresh fruits and veggies into your diet though juicing. We also have our Straight From the Board feature as always, and this new one is a fun Q and A with Board of Directors member Xochitl Small. Xochitl shares her experience at the Co+op Cafe, a resource for Board of Director members from Co+ops all over the country, with Co+op Employee Member Laurence Flores. Our newest newsletter also has some great new recipes to try and more articles and ideas for making 2017 the best year yet!


Straight from the Board: November & December

By Scott Kamen, Board Member

It is no secret that the marketplace for natural and organic foods has become increasingly competitive in recent years. Brown rice, tofu, organic produce, and many other products that could once only be found in a local co-op can now be purchased at Wal-Mart and other big chain stores. As we face growing competition in the natural and organic foods market, the question of what purpose MVM Co+op serves becomes ever more important. When the Co+op Board met for its annual retreat in September, that question formed the basis of discussions on our Ends Statement—the statement of a long-range vision that summarizes the end results that we, as a co-op, aim to create in our community and beyond.

Looking out at the beautiful Organ Mountains from the home generously made available to us for the weekend by one of our owners, the Board discussed a variety of questions on the perpetually evolving purpose of MVM Co+op. What do we want to have as the end result of the efforts that we undertake as a co-op? Who do we want to undertake those efforts for? How are we different from the businesses that sell many of the same products that we do? With the aid of text scrawled on Post-It Notes and a sliding glass door as a blank canvas for arranging the often disparate ideas on those notes, we put together a draft Ends Statement that begins to express what we want to achieve and who we want to achieve it for: “As a result of all we do, we will have systematic inclusivity grounded in a fun, healthy, equitable, and democratic economy reimagined by the people of the desert for whom this is home.”  

The Ends Statement drafted by the Board at its retreat is only the beginning of an ongoing process. With the recent appointment of Sierra Hirtzel as General Manager and a number of new faces on the Board, MVM Co+op is poised to look to the future. But we can’t determine what that future is going to look like without you. One of the most important ways in which MVM Co+op is different from the chain stores that sell many of the same products that we do is that it is democratically owned and governed. That means that you—our owners—determine the ends that our co-op aims to serve. What do you want to see as the end result of the efforts that we undertake together? Who do you want us to undertake those efforts for? Where do you want our co-op to be ten years from now? Join us at our monthly Board meetings or email us at We want to hear from you!