WE BELIEVE THAT LOCAL IS MORE THAN A BUZZ WORD- IT'S A WAY OF LIFE.
Since our beginning in 1975, Mountain View Market Co+op has been buying and promoting our local farmers and producers. We currently carry over 400 products grown or made in New Mexico or within 300 miles of our store. More than ever, shoppers are interested in the behind-the-scenes story of how their purchases go from farm to table. Every story is unique and we want to tell them.
Tell us a bit about yourself, your company and your products.
I'm Jesse Micander. I started Micander Enterprises LLC. - "Tucson's Green Handyman" - business about 5 years ago. I try to incorporate Reduce, Reuse and Recycle principals into every job I do. I have clients with mature citrus trees that had a hard time giving away the fruit every year- about 200 to 300 pounds worth per tree. Last year I started looking into a way to keep all of the extra fruit from rotting on the tree and having to be thrown away while earning a extra little money.
As a Las Cruces native myself, I felt Mountain View Market Co+op would be the perfect business to partner with. I did not realize in the beginning how much of an impact providing grapefruits would be for the consumer to have access to fresh locally grown citrus, to me saving fruit from rotting on the tree, and to my clients being paid to grow the citrus.
What products do you sell at Mountain View Market Co+op?
I currently sell a few different types of citrus fruits to the Co+op. They are Blush, White, and Ruby Grapefruits, as well as Lisbon Lemons. I am actively trying to locate a good local source for oranges and Meyer lemons. I also just located a good source of apples at the end of the season this year and delivered a shipment of Pink Lady and Sundowner apples to the Co+op.
Tell us about your produce.
Product Standards and Practices: The citrus I personally harvest, clean and deliver is grown by average home-owners, fed a little fertilizer (when lucky) and lots of water. The trees can even grow off of gray water from the home if a gray water system is installed and run to the trees. Grey water is waste water from washing machines, kitchen sinks, bathroom faucets or showers and tubs. Due to an Arizona-wide quarantine of citrus-related pathogens, I had to work closely with the USDA (United States Department of Agriculture) to develop a cleaning operation to meet their strict guidelines in order to be able to transport the cleaned citrus to New Mexico.
We'd like to thank Jesse for sharing his story with us and for providing us with lots of fresh, delicious, healthy citrus fruit!
Are you a local producer or grower that works with the Co+op? Contact your Co+op buyer. We want to tell your story!